du Pay, the digital financial services division of du, has partnered with Deem Finance, a regulated financial institution in the UAE, to introduce the Flexi Cash Loan.
This new digital lending product offers customers quick and easy access to short-term credit, directly within the du Pay wallet.
Flexi Cash Loan combines du Pay’s digital wallet ecosystem and customer engagement, Deem Finance’s regulated lending expertise, and Airvantage’s credit decisioning technology.
This partnership creates a seamless, end-to-end digital lending experience, eliminating friction, reducing processing times, and enabling customers to have greater control over their short-term cash needs.
The digital lending product is designed to support expat workers in the UAE who may have limited access to short-term credit due to limited traditional credit history. du Pay, as a digital wallet, has established direct customer relationships and insight into transaction behavior and usage patterns.
By leveraging this data, together with Airvantage’s credit decisioning technology, it can now take informed, data-driven lending decisions based on actual customer usage and engagement within the du Pay digital wallet.
The product features clear, upfront pricing through a fixed one-time fee, giving customers full visibility into repayment from the outset. Loans can be used for everyday needs such as expenses, emergencies, remittances, or travel, with flexible monthly repayment options aligned to income cycles, delivered through a fully digital experience.
Fahad Al Hassawi CEO – du
“We recognized a critical gap in the market where hardworking expat communities, who contribute enormously to the UAE’s economy, were being underserved. This lending product is built on the foundation of trust we have established through our digital wallet, enabling us (with our partners) to provide fast, transparent, and fair lending solutions to those who need them most. Financial inclusion isn’t just about providing access to credit – it’s about doing so in a way that empowers people rather than burdening them with debt. Our value proposition is simple: fast, transparent loans with no hidden surprises, designed to help our customers manage their financial needs with dignity and confidence.”
Commenting on the partnership, Christopher Taylor, CEO at Deem, said that, “This partnership reflects Deem’s focus on partnering with FinTechs and using alternative data to deliver accessible credit faster and more efficiently, to those communities that need it, while remaining firmly anchored in responsible lending and regulatory discipline. By working closely with du Pay and Airvantage, we can simplify access to short-term credit without compromising on transparency or customer trust.”
