Dubai PCFC launches new corporate identity to support sustainability

By Arya M Nair, Official Reporter
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PCFC image
Representational image

The Ports, Customs and Free Zone Corporation (PCFC) of Dubai has launched its new corporate identity based on three basic principles, Globality, Sustainability and Communication.

The new logo designed in the form of a globe features three main colors representing the areas supervised by the Corporation, gold symbolizing sand, blue representing water and white representing space.

Sultan Ahmed bin Sulayem, Chairman of the Ports, Customs and Free Zone Corporation, launched the new logo at an official ceremony held at the DP World pavilion at Expo 2020 Dubai, on the sidelines of the World Government Summit 2022.

The event was attended by Mr. Ahmed Mahboob Musabih, Director-General of Dubai Customs and CEO of PCFC, and the executive directors of the various PCFC departments and sectors.

Sultan bin Sulayem
Sultan bin Sulayem
Chairman – PCFC

“The elements and components of our new logo are inspired by our leadership’s vision to strengthen Dubai’s position at the forefront of global efforts to enhance sustainable development. The Corporation provides services across the emirate, including in free zones and special development zones, as well as coastal areas and Dubai’s waters. Our customs services play a key role in enhancing security as well as economic and commercial growth.”

“The launch of PCFC’s new corporate identity marks a new phase in our growth. The new logo represents our aspirations for the future and the next stage in our journey of excellence. Based on three elements, Global, Sustainability and Communication, the new corporate identity reflects the vision of our leadership and the strategic priorities of the Dubai government,” added Sultan Sulayem.

The launch ceremony also featured the screening of the logo, followed by the launch of the corporation’s new website and corporate identity.

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