Dubai-based GrubTech secures $13mn to ignite its market expansion plans

By Amirtha P S, Desk Reporter
  • Follow author on
Representational Image

GrubTech, Dubai-based end-to-end operating system for restaurants and cloud kitchens, has raised $13 million in the Series A investment led by Addition, New York-based venture capital firm.

The company plans to use the funds to continue developing innovative solutions and further extend its reach into new markets. Other investors in the funding round include BY Ventures, the Middle East and North Africa (MENA) based venture capital firm and Oryx Fund, MENA focused fund from Hambro Perks.

Founded in 2019 to address the food and beverage (F&B) sector’s gap in technology solutions for modern operations, GrubTech’s all-encompassing software powers various functions including the back of the house, in kitchen operations, integrations with food aggregators and an omnichannel point of sale. 

GrubTech’s restaurant management system allows its customers to operate more efficiently, provide a better experience for dine-in and online customers, and increase sales by effortlessly operating multiple brands from a single location. The all-in-one platform offers customers unparalleled operational and sales data, allowing them to make more informed decisions on how they run their business and capitalize on growth opportunities.

Mohamed Al-Fayed
Mohamed Al-Fayed
Co-Founder & CEO Grubtech

“Legacy technology in the F&B space hasn’t kept pace with the speed in which the sector is transforming. This results in a fragmented set of solutions that a restauranteur or cloud kitchen operator is forced to sift through and stitch up.  Not only does this complicate their operation, but it also slows down their ability to expand. We fixed that with an easy-to-use, all-in-one stack that’s future-proof.”

Mr. Omar Rifai, GrubTech’s Co-Founder and Chief Growth Officer added, “Consumers are demanding a technology-enabled experience when engaging with their favorite F&B brands, whether it’s on-premise, take out or online. GrubTech was built from the ground up to empower our clients to better serve their customers across multiple fronts.”

GrubTech’s easily deployable software enables a 25 percent reduction in time from when an order is placed until it is delivered and a 35 percent increase in margins by maximizing the efficiency of fixed costs and wastage. Used by clients across 15 countries in the Middle East, Africa, Asia and Europe, GrubTech recently reached a milestone of processing 2 million orders.

Related: Riyadh’s F&B sector thrives with new retail developments; Knight Frank