Dubai Chamber of Commerce and Industry plans to increase the competitiveness of 50,000 companies by taking advantage of the digital transformation initiative that has already helped more than one lakh business.
Hamad Buamim Dubai Chamber President and CEO said, building a website is no longer sufficient for a business. “Utilizing online search, analytics, eCommerce platforms, mobile apps and social media channels are now necessary to stay relevant and competitive and have seamless access to a wide range of customers,” he said at the “Grow Stronger with Google” webinar organized along with the Ministry of Economy.
The keynote speaker at the webinar was Dr. Ahmad bin Abdullah Humaid Belhoul Al Falasi, the Minister of State for Entrepreneurship and Small and Medium Enterprises.
Mr. Buamim said UAE SMEs are lucky to be operating in a sophisticated business environment that provides a world-class digital infrastructure that promotes business world growth and innovation.
He further added that a new wave of entrepreneurs has been created by the COVID-19 crisis, which has used these challenges to develop large digital solutions for many companies in the private sector.
Investing in technology, innovation and digital transformation is imperative for ensuring continuity of competitiveness, said Dr. Al Falasi.
“Adapting to the new reality is a key factor in accelerating the pace of recovery of economies,” he stated by stressing the need to continue investing in new technology to increase the efficacy of reacting to the pandemic’s consequences.
“The challenges that the world faces today have proven that investing in technology, innovation and digital transformation is no longer an option, but rather has become imperative to ensure the continuity of competitiveness,” said Dr. Al Falasi.
Karan Bhatia, Google’s head of global government affairs and public policy, said online resources and digital skills would be a catalyst for a comeback for everyone.
“Through “Grow Stronger with Google”, we are pledging to help one million businesses and individuals in Mena learn digital skills and grow their businesses by the end of 2021. Together with governments and local partners, whose contribution to the economy can have a profound impact, we’ll build on the rapid acceleration of tech adoption we’ve seen during the crisis,” he further added.