Dubai Holding Asset Management (DHAM) has unveiled ‘Dubai Retail’ as the unified brand for more than 40 malls and lifestyle destinations under its umbrella.
The announcement of Dubai Retail brand marks a key milestone in DHAM’s growth and development strategy, following the integration of Nakheel and Meydan into Dubai Holding in 2024 to enhance efficiency, scalability, and long-term competitiveness across its retail operations.
With the introduction of Dubai Retail, the company strengthens its position as a major player in Dubai’s retail sector. The unified brand brings together a diverse offering that spans 10 malls, 15 lifestyle destinations, and 18 retail centers across the city.
Dubai Holding Asset Management unites more than 40 malls and lifestyle destinations under Dubai Retail, creating one of the region’s the UAE’s largest and most diversified retail portfolio.#DubaiHolding#DubaiRetailpic.twitter.com/tFKLgVBBlx
Dubai Retail is home to over 6,500 retailers across more than 13 million square feet of gross leasable area (GLA). The breadth of destinations offers a strong mix of shopping, dining, and lifestyle experiences that add significant value to Dubai’s retail and tourism sectors.
Palm Jumeirah Mall
Earlier, DHAM announced that Nakheel Mall has been renamed as ‘Palm Jumeirah Mall’ with the opening of its redeveloped section. These new additions, alongside the mall’s existing offering, enrich Palm Jumeirah Mall’s flagship positioning on the iconic Palm Jumeirah and further elevates the experiences curated by Dubai Retail.
Malek Al Malek Group CEO, Dubai Holding Asset Management
“Our malls and destinations have been instrumental in shaping the city’s dynamic retail landscape and evolving customer experiences. Dubai Retail draws on the strength and synergies of the wider Dubai Holding ecosystem, including development and asset management, positioning it to seize the opportunities presented by a rapidly expanding population, a thriving tourism sector and forward-looking urban development.”
“The recent launch of Nad Al Sheba Mall, together with the ongoing development of Al Khail Avenue, which will add 1.2 million square feet to our existing GLA upon completion, underscores our commitment to expanding Dubai Retail’s footprint with destinations that drive Dubai’s experience economy and integrate retail, dining, leisure and entertainment into vibrant lifestyle hubs,” Al Malek added.
Fareed Abdelrahman, Managing Director, Retail Destinations – Dubai Holding Asset Management, said that, “Being one of the region’s largest groups of malls and retail destinations is only the starting point. This announcement strengthens Dubai Retail’s ability to grow strategically and continuously enhance its destinations to meet the evolving expectations of residents and visitors.”
Dubai Retail comprises 10 iconic malls such as Palm Jumeirah Mall (formerly Nakheel Mall), Nad Al Sheba Mall, The Outlet Village, Circle Mall, Ibn Battuta Mall, Golden Mile Galleria, Bay Avenue, Bay Square, Dragon Mart, and Al Khail Avenue planned for opening in the near term.
Complementing these are Dubai Retail’s vibrant lifestyle destinations, including Bluewaters, JBR, Palm West Beach, The Club at Palm West Beach, Vista Mare, Al Khawaneej Walk, Souk Al Seef, Souk Madinat Jumeirah, Boxpark, Last Exits, DXBIKE, and Dubai Islands Beach, each designed to offer unique experiences that blend retail, leisure, and culture.
