Dubai-based international hospitality brand, King Group Hospitality (KGH) is expanding its chain of restaurants in the UAE and Thailand, which will help boost the UAE’s $15 billion food services sector.
KGH which owns the Amritsr chain of restaurants currently operates five outlets, two in the UAE and three in Thailand. These restaurants are located in Al Nahda and Al Karama in Dubai and two outlets in Bangkok’s popular tourist spot Sukumvit and one in Phuket.
The group is all set to launch its new chain of restaurants with a completely new dining concept that will change the way families eat out and will help the industry expand.
“Although the sentiments are down due to the COVID-19 pandemic, I believe, this is the right time to start new concepts that will thrive once the pandemic gets over. Our current flagship restaurants under Amritsr branding have been doing well, despite the pandemic. More and more people now eat out, especially those who can’t travel due to COVID-19. They are spending their spare budget on staycation and eating out. So, there is a steady flow of business and this summer will not be a quiet summer for the restaurants.”
According to global market intelligence provider Statista, sales at full-service restaurants in the UAE is expected to grow from $1.94 billion in 2018 to $2.34 billion in 2022, while the total sale at the fast-food restaurants is projected to increase from $3.66 billion in 2018 to $4.51 billion in 2022.
“We are currently hiring people for the new restaurant. We are waiting for the re-opening of flights from India for the kitchen staff, especially the chefs to arrive. As we come out of pandemic, we are getting ready to serve a growing population in the UAE and Thailand,” Mr. Vicky Sethi said.
King Group Hospitality
King Group Hospitality (KGH) is a UAE-based international hospitality brand engaged in the food services and the retail sector where it is making a difference. The company is in the final stages of opening a new chain of restaurants under the brand name of Punjab.
For over 40 years, KGH has perfected the art of food retail services. The group traces its origin through its first venture established in India. The company stepped into the Dubai market in 2008.