Emirates, one of the two flag carriers of the UAE, has wrapped up its participation in the ITB Berlin 2025, travel and tourism exhibition, by signing 11 strategic agreements.
During the event, the airline’s officials carried out 270 high-level meetings and its pavilion welcomed over 6,000 visitors. The pavilion showcased Emirates’ latest-generation A350 cabin products alongside its sustainability initiatives.
On the sidelines of ITB Berlin 2025, Emirates renewed its partnership with the Austrian National Tourist Office (ANTO). This strengthens the airline’s ongoing commitment to attracting travelers from across its global network to explore this European gateway.
The partnership renewal coincides with Emirates celebrating 20 years of operations to Vienna last year, having carried more than 5 million passengers between Dubai and the Austrian capital so far.
Emirates has also signed an Memorandum of Understanding (MoU) with the Malta Tourism Authority, aimed at boosting inbound tourism to the Mediterranean gateway from across its global network.
During the event, the airline announced the extension and expansion of its strategic partnerships with TUI Cruises, Costa Cruises and AIDA Cruises, in line with its commitment to fostering Dubai as a preferred global cruise destination and hub.
For the airline, ITB Berlin served as a platform to expand its partnerships with key global travel platforms, aligning with its dedication to elevating customer experience – from booking to boarding.
The airline has also announced partnership expansion with Expedia Group, with an aim to offer travelers the convenience of personalizing their own trips on Emirates.
Furthermore, Emirates andTrip.com renewed their long-standing partnership. This move helps expand Trip.com’s global presence, harnessing Emirates’ extensive international network, and coordinating promotional efforts in Asian and European markets, which remain a strategic focus for both Trip.com and Emirates.
