Etisalat’s Smiles all set to offer new food ordering experience to UAE customers

By Amirtha P S, Desk Reporter
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UAE-based multinational telecom services operator Etisalat’s Smiles is expanding its portfolio by launching food order and delivery services in the emirates, following its constant efforts to innovate and enhance the customer experience.

With the new delivery service, customers can now order food from restaurants, earn and redeem Smiles points on their food deliveries as well as enjoy unique discount deals. As per Etisalat, over 2,500 restaurants are currently delivering food through the app. 

Customers ordering food through the app can earn one Smiles point for every $0.27 (AED1) on card payments. With the Smiles app, Etisalat will not only be able to widen its engagement in various sectors but also to boost the possibility of earning and redeeming points for a service that is frequently used regularly.

Khaled Elkhouly
Khaled Elkhouly
Chief Consumer Officer

“Smiles is well-positioned to expand its presence in the food delivery market and create additional value to its customers and partners. Smiles offers everyday savings to its members through earn and redemption of Smiles points for Etisalat, partner products and services as well as ‘Unlimited Buy 1 Get 1 Free’ and other discount offers at over 3,000 outlets, on entertainment, shopping, dining, travel, services and wellness experience.”

With more than 2.3 million registered members Smiles is one of the largest lifestyle engagement programs in the UAE and it is open to all citizens, residents and visitors of the emirates. 

Mr.Elkhouly further added, currently dining out is one of the most popular categories on the Smiles platform, with customers enjoying special offers provided by the app. “We listened to the voice of our customers and have now extended the convenience of food ordering via Smiles from the comfort of their own homes.”

Smiles UAE

Founded in 2017 by Etisalat, the Smiles UAE app gives its users details on everyday deals and savings offers in dining, grocery, shopping, cinema, travel and wellness. 

Also Read: A bright future awaits the online food delivery sector of GCC