Sohar International has launched a new rewards campaign as part of its ‘Fueling Your Journey’ initiative, offering customers additional value and exciting opportunities to win.
The campaign builds on the bank’s landmark collaboration with Oman Oil Marketing Company (OOMCO), which led to the establishment of the Sultanate’s first co-branded service station at Qurum Heights.
Under the campaign, customers using their Sohar International debit or credit cards at the OOMCO Service Station in Qurum Heights will be automatically entered into monthly draws, with two winners selected each month to receive Basma Cards worth $1,300 (OMR 500). Running over three months, the initiative will reward a total of six winners, further strengthening the bank’s differentiated value proposition.
Commenting on the initiative, Abdul Qadir Al Sumali, Chief Retail and Wealth Management Officer at Sohar International, said that, “The idea behind the initiative is straightforward: we want customers to experience the value of banking with Sohar International in moments they might not expect. A routine stop for fuel can become an opportunity to win something meaningful, and that simplicity is deliberate. We believe the strongest propositions are those that fit naturally into our customers’ daily lives, creating relevant and rewarding moments without adding complexity.”
“As the first partnership of its kind in the Sultanate, our collaboration with OOMCO reflects a shared commitment to rethinking how and where customers engage with their bank, delivering practical benefits through more intuitive and connected interactions. We also believe that the future of customer engagement lies in thoughtful cross-sector collaborations that bring together complementary strengths to create more impactful and differentiated propositions for the communities we serve,” Al Sumali added.
