Europe-based Gorenje secures ‘consumer-friendly brand’ label by DED

By Shilpa Annie Joseph, Official Reporter
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Europe’s leading home appliance manufacturer Gorenje has been awarded the ‘consumer-friendly brand’ label by the Dubai Economic Department (DED).

According to the statement, “Gorenje has established itself as one of Europe’s most socially conscious brands, with multiple inventions and quality accolades to its name.”

Gorenje intends to boost its distribution and service networks while still providing appealing value to its customers. With efforts by its technical team and insights from its Gulf office, Gorenje has been able to engineer products to match local needs, thereby increasing brand acceptance in the Middle East region.

“As Gorenje constantly strives to stay at the forefront of customer excellence while adding value, we are pleased to have been acknowledged by DED and to have received this award, which is a testament to our efforts to stay consumer-centric. This award helps brands ensure top-notch service and consumer-friendliness while enabling them to intensify their competitiveness and strengthen their relationship with consumers,” said Mr. Jason Ou, Managing Director of Gorenje Gulf.

The award, which was launched in 2019 by the Dubai Economy’s Commercial Compliance & Consumer Protection (CCCP) sector, intends to continuously promote consumer protection in the private sector and improve customer experience across retailing and services in Dubai.

“In order to improve consumers’ experiences with brands, brands must maintain a service channel that encompasses a consumer-friendly approach at each touchpoint of the customer journey, including service provision and marketing,” as per the statement.

Since 2018, Gorenje has been a part of Hisense, one of the world’s leading electronics and white goods manufacturers. Hisense was awarded the same prestigious, consumer-friendly business certificate in 2019.

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