Expo Centre Sharjah & SBWC to boost female entrepreneurs’ involvement in exhibitions

By Shilpa Annie Joseph, Official Reporter
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Expo Centre Sharjah-SBWC discussion
Officials during the discussion | Courtesy: WAM

The Expo Centre Sharjah and Sharjah Business Women Council (SBWC) have discussed opportunities to promote the involvement of Sharjah businesswomen and entrepreneurs in various specialized exhibitions hosted by the Centre.

Further, they discussed ways to foster mutual work dynamics and facilitate the exchange of experiences and best practices to amplify the role of the exhibitions and events sector in supporting businesswomen.

During the meeting, both parties touched on key economic, commercial, and cultural exhibitions held annually at Expo Centre Sharjah and its associated centers.

“It referred to the impactful presence of female entrepreneurs in various exhibitions, highlighting their successful participation in the Watch & Jewelry Middle East Show and the “Jewels of Emirates Show,” as per the statement.

Mr. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, lauded SBWC’s efforts in empowering women to achieve leadership roles across different sectors, especially in the economic field. The CEO stressed that Expo Centre Sharjah is committed to providing comprehensive support to Emirati women in the exhibitions and conferences sector.

“Given the variety of specialized events hosted by Expo Centre Sharjah, there are ample opportunities for SBWC and female entrepreneurs in diverse fields to participate,” Mr. Al Midfa added.

For her part, Ms. Mariam bin Al Sheikh, Director of SBWC, praised Expo Centre Sharjah’s proven expertise in the exhibition industry and its top-notch organizational and technical practices.

The SBWC Director affirmed that the Council anticipates a wide horizon of collaboration with the Expo Centre, a partnership expected to bolster joint efforts towards empowering women to enhance their performance and broaden their businesses.

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