First Abu Dhabi Bank (FAB) has entered a strategic partnership with Mastercard in order to launch the SlicePay card under its Dubai First trademark in the UAE.
This marks the debut of the Mastercard Installments Program in the Eastern Europe, Middle East, and Africa (EEMEA) region.
The buy now, pay later (BNPL) solution, which is now available, allows shoppers to convert their purchases into four interest-free installments securely and conveniently with a streamlined user experience.
J K Khalil General Manager Master Card – MENA
“At Mastercard, we are committed to providing innovative and tailored payment solutions as we drive digital transformation and advance inclusion for everyone. With our vast acceptance and reach, we are uniquely positioned to enable lenders and merchants to deliver secure buy now, pay later experiences at scale, empowering them to unlock new opportunities and accelerating sustainable economic growth. We are delighted to launch our first Mastercard Installments Program to the region as we facilitate access to essential products and services for individuals and businesses.”
SlicePay is powered by the Mastercard Installments Program, which is tailored to meet the needs of lenders, issuers, merchants, and consumers. The program offers a simple and seamless installment financing experience by dividing purchases into four equal payments without any consumer fees or interest.
The SlicePay card is easy to obtain, offering a wide variety of benefits to merchants and shoppers alike. It contributes to enhanced financial security by enabling people to make instant purchases, especially for big-ticket items, at no extra expense.
Mr. Rudy Sudarsono, SVP and Head of Cards at FAB, stated that, “By joining forces with Mastercard through SlicePay, we are ushering in a newer, more innovative way to buy now, pay later for our digitally savvy customers, who can now split their payments, not their plans. At FAB, we foresee that SlicePay will resonate strongly with the evolving needs of both UAE consumers and merchants, as it brings with it an additional layer of convenience and assurance to the entire payments landscape.”
“For more than 35 years, Mastercard has been working with our partners in the UAE to meet the needs of its people. We are proud to join forces with First Abu Dhabi Bank to give its customers the flexibility of managing their purchases over time, without incurring extra costs. A long time in the making, the SlicePay launch marks an exciting new milestone with our trusted partners,” noted Ms. Gina Petersen-Skyrme, VP and Country Business Development Lead, UAE & Oman, Mastercard.
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