Facebook introduces on app shopping with interactive features

Following its earlier implementation on Instagram, social networking giant Facebook has introduced a dedicated shopping section to its mobile app. 

The feature which is being currently tested in the US is expected to help businesses showcase their products for billions of users to buy.

In May 2020, Facebook launched a new shopping feature, called Facebook Shop. It functions as a destination that allows users to browse through a number of products and shop directly on a retailer’s page. Not only is this convenient for users, but it also gives retailers another avenue for revenue.

Users of the platform will be now allowed to contact sellers using Messenger, Instagram Direct, or WhatsApp, which is another sign that the social media giant is merging its messaging services. The platform is also testing out a feature on Messenger and Instagram Direct that lets users view and buy products within messages.

Facebook also announced to expand the checkout feature on Instagram to all US businesses and creators. Checkout helps users shop inside Instagram or Facebook without leaving the app and remembers your payment information.

Another addition to the app is Live Shopping which provides buyers the opportunity to purchase a product directly from a seller’s Facebook Live video.

It includes new features to help businesses easily set up a live experience featuring products from their Shop and sell directly from the video. Instagram Live Shopping is now available to all businesses and creators using checkout in the US.