FedEx introduces its smart logistics solution in UAE

FedEx Surround launches in UAE
Image credits: FedEx | Cropped by GBN
By Shilpa Annie Joseph, Sr. Content Head
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Federal Express Corporation (FedEx) has introduced FedEx Surround in the UAE, reinforcing the company’s broader commitment to supporting global commerce through smart innovation.

This intelligent solution is designed to enhance logistics and supply chain management through advanced monitoring and intervention capabilities.

FedEx Surround offers businesses unparalleled shipment visibility, control, and reliability, powered by near real-time insights, AI-driven predictive analytics, and advanced handling capabilities.

FedEx Surround predicts potential disruptions in the shipping process, allowing FedEx and its customers to make informed decisions swiftly. With three service levels—Select, Preferred, and Premium—the tools support a wide range of industries including healthcare, aerospace, automotive, and high-tech, providing critical updates and interventions that ensure the integrity and timely delivery of sensitive shipments.

FedEx provides three key benefits to its customers:

  • Flexibility and Control: Surround dashboard provides near real-time global visibility and predictive analytics using AI and a multi-sensor SenseAware ID device.
  • Greater Value: Special handling code enhances operational capability, enabling prioritized boarding and handling, cold chain support, and in and out-of-network intervention.
  • Peace of Mind: 24×7 expert support ensures proactive monitoring and intervention with dedicated teams at hubs, ramps, and stations, including customized reporting for customers.

Nitin Navneet Tatiwala, Vice President of Marketing and Air Network for FedEx Middle East, Indian Subcontinent, and Africa, said that, “At FedEx, we are constantly innovating with data-backed intelligent solutions to meet the evolving needs of our customers. We are continuously learning from the millions of packages moving through our network each day – identifying patterns, trends, and cause-effect relationships – and using these insights to enhance our services in a more focused way.”

“The launch of FedEx Surround is a game-changer for businesses relying on just-in-time delivery and critical shipments. It empowers businesses to smartly intervene in real-time, ensuring that shipments are not only monitored, but also actively managed to mitigate potential disruptions, enhancing decision-making, and ensuring peace of mind every step of the way,” Tatiwala added.

According to the press release, alongside this monitoring and intervention solution, FedEx offers a comprehensive suite of other digital tools, such as FedEx Delivery Manager, an interactive delivery solution that provides customizable delivery options and alerts, and the FedEx Import Tool, which simplifies the import process, enhancing efficiency, compliance, and the overall end-to-end shipment journey. These digital tools integrate seamlessly with the company’s existing wide range of shipping and tracking services.

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