Philippines-based Mekeni Food Corporation has added Qatar to its export markets for meat products.
Mekeni will be offering Halal Picnic Hotdog, Chicken Tocino, and Chicken Longanisa at Asian stores across the country beginning in July this year. This was announced by Mekeni during the Philippine Independence Day Celebration in Doha, Qatar.
To this end, the Filipino Company signed partnerships with local manufacturers in the Gulf country that adhere to halal and world-class standards.
According to the statement, “When Mekeni sent its first shipment of goods to Dubai in 2011, it officially soft-launched its export operation in the GCC region.”
Aside from Qatar, Mekeni products are also available in the US, the UAE, Canada, Australia, Bahrain, Brunei, The Netherlands, and New Zealand.
“Mekeni has a heat-treated meat processing plant that has been accredited by the Japanese government to export to Qatar,” as per the reports.
Mekeni president Mr. Prudencio Garcia said that, “One reason Mekeni intends to bring its products to the Gulf country is the sheer number of Filipinos there. According to Qatar Visa Center, the Gulf country is home to approximately 250,000 Filipinos.”
“From a business perspective, there is a huge potential because the market is already there. As a former overseas Filipino worker (OFW) in Saudi Arabia, I still vividly recall how overseas Filipinos miss home, especially the food. This is why we worked this plan out until it is realized. We are hopeful that Qatar locals will also like and patronize our hotdog, tocino, and longanisa, not only because they are Halal but also because these are formulated following world-class standards and with different taste preferences in mind,” added Mr. Garcia.