PUBG Corp, a subsidiary of South Korean video game developer Bluehole (Also referred to as Krafton Inc) is all set to launch a completely new Indian version of its popular mobile battle royale game PlayerUnknown’s Battlegrounds (PUBG) Mobile.
PUBG Corp’s earlier iteration of the game was flagged and banned for its Chinese affiliation through minority stakeholder, Shenzhen-based Tencent Holdings amid the escalating border tensions between India and China which subsequently spilled over to a trade war.
Indian developer nCore Games took the opportunity to announce its own PUBG knock-off ‘Fearless and United: Guards (FAU:G) supported by Bollywood celebrity Akshay Kumar.
As per analytics firm SensorTower, India, one of the biggest market by users for PUBG Mobile accounts for 29 percent of its total downloads.
In its statement to the media, PUBG Corp stated that “With privacy and security of Indian player data being a top priority for PUBG Corporation, the company will conduct regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security.”
Krafton Inc (Bluehole) has planned to invest $100 million in India to boost video games, esports, and the IT industry. PUBG Corp will also create an Indian unit, open a local office and hire more than 100 employees for business, esports, and game development.
PUBG Corp said it would include a feature in the new game that limits the time players spend on the game, following numerous complaints from parents that young gamers were playing for too long.