UAE-based Magnati, a regional leader in the payment solution industry, has entered into a partnership with Geidea, the leading fintech company in the region, in order to enable merchants to provide seamless customer experiences in Magnati MetaV, the first metaverse marketplace in the MENA region.
Magnati MetaV is a virtual platform where people can get a visual and sensory experience as they shop, learn, play games, attend events, and so on, all from the comfort of their homes.
Geidea and Magnati aim to elevate the retail experience by providing merchants with tailored data and insights including a visual representation of products and services, real-time customer experiences, opportunities for revenue generation for brick-and-mortar industries, and experiential commerce seamlessly integrated to existing payment gateway.
“At Geidea, we remain committed to empowering merchants to grow and scale their businesses. Through this exciting partnership with Magnati, we are tapping into a rapidly expanding, brand-new world of eCommerce. We are providing merchants with a fully-immersive experience – a ground-breaking and digitally-enhanced offering to help elevate the overall retail experience in the Magnati MetaV universe.”
Mr. Salim Awan, MD of Institutional Payments at Magnati, said that, “Magnati is proud to collaborate with Geidea to offer merchants in the region a more immersive way to reach their customers. Through Magnati-MetaV, customers can clearly visualize, feel and know what they are paying for, and merchants can unlock opportunities for revenue generation.”
Customers can view and interact with retail offerings in three dimensions using customizable avatars in an online environment. A variety of retail categories, including fashion, food, gaming, and technology, will be available for customers to browse, pick up, try on, and buy, according to the statement.
Further, customizable avatars enable users to explore a discovery-driven online environment where merchants and consumers can see and feel retail offerings in multi-dimension.
The company added that “the platform is fully integrated with traditional payment rails and gateways, so that shoppers can pay for products and services on Magnati MetaV through cards, wallets and other accepted payment methods, for a completely familiar payment experience.”