Saudi Arabia’s Geidea enters into partnership with Gastro-Trends

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
Geidea Gastro Trends Partnership
Representational Image

Saudi Arabia-based leading fintech company, Geidea has entered into a partnership with Gastro-Trends, the food & beverage (F&B) arm of MDLBEAST, in order to provide point-of-sale (POS) solutions at the region’s biggest music festival MDLBEAST Soundstorm 2022.

The company said in a statement that “the partnership with Gastro-Trends will see the supply of Geidea point-of-sale and Geidea Pay across F&B outlets.”

As part of the collaboration, Geidea will provide a POS restaurant management system and payment terminals at the international star-studded events, with 600 terminals serving more than 150 merchants and brands on site.

MDLBEAST is a global and creative platform setting the tone for music, art, and culture and shifting the epicenter of underground music. “Starting with Saudi and echoing outwards, MDLBEAST supports artists in creating experiences that move people and, in turn, make people move,” as per the company.

Laurent Dhaeyer_Geidea
Laurent Dhaeyer
Group Chief Strategy & Growth Officer

“Our new generation, fully-integrated, cloud-based POS systems offer F&B and retail businesses the best-in-market point-of-sales solutions that can respond to the ever-evolving needs of customers. We are delighted to partner with Gastro-Trends to offer our safe, secure, and seamless payments solutions to cater for the hundreds of thousands of festival goers.”

Mr. Alex Gorman, Project Director, F&B, MDLBEAST or Gastro-Trends, said that, “MDLBEAST events have become some of the biggest and best music events on the international calendar.”

“It’s all about creating a memorable experience for everyone who attends and that includes being able to provide swift and simple payment solutions when it comes to buying F&B. Our collaboration with Geidea, a fellow homegrown Saudi brand, does just that,” commented Mr. Gorman.

Related: World’s first Real Madrid-themed park to be opened in Dubai