Genesis, the luxury automotive brand redefining design-led mobility, has entered into an automotive partnership with Coca-Cola Arena, a state-of-the-art, multi-purpose arena located in the City Walk area in Dubai.
Under the partnership, Genesis will transform the entertainment experience at Dubai’s premier venue with a branded stand, exclusive activations, and tailored luxury experiences, ushering in a new chapter in its expansion into the lifestyle segment.
This multi-year partnership includes exclusive Genesis-branded displays outside the venue and other key locations, providing attendees with a sneak peak into the brand’s cutting-edge innovation and design.
Coca-Cola Arena serves as an ideal platform for Genesis to connect with a diverse audience through the convergence of performance, luxury, and cultural engagement.
Omar Al Zubaidi CEO – Genesis Middle East & Africa
“Partnering with the Coca-Cola Arena underscores Genesis’ commitment to engaging with communities through world-class entertainment experiences. As a luxury brand dedicated to design and innovation, this collaboration aligns seamlessly with our mission to foster meaningful connections and elevate the lifestyle experiences of our customers in the region and beyond.”
Suliman Al Zaben, Director of Genesis UAE, stated that, “This partnership with Coca-Cola Arena marks a significant milestone for Genesis in the UAE, strengthening our connection with audience who value luxury, innovation, and immersive experiences. As we align our vision with one of the region’s most iconic entertainment destinations, we are further solidifying Genesis’ presence in the lifestyle space and bringing our brand closer to a dynamic audience.”
This partnership marks a key milestone in Genesis’ growth in the Middle East, highlighting its focus on aligning with premium cultural platforms to enhance brand presence.
By teaming up with Coca-Cola Arena, Genesis strengthens its position as a key player in the regional lifestyle landscape, reaching an expansive audience of residents, tourists, and industry stakeholders.
In addition to the outdoor activation, Genesis will have branded elements around the arena, offering concertgoers a premium touchpoint to interact with the brand. Additionally, the partnership includes Elevate premium hospitality with exclusive VIP suite access for Genesis clients, fast-track entry, dedicated parking, and branding across key areas such as parking spaces, solidifying Genesis’ presence at every step of the guest journey.
Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena, added that, “With a rich history of sponsorship partnerships across iconic events and major IPs, we are thrilled to include Genesis as the Official Automotive Partner of Coca-Cola Arena. This collaboration demonstrates a common goal of combining luxury, innovation, and entertainment to create remarkable experiences.”
As the Official Automotive Partner, Genesis invites audiences to explore its cutting-edge vehicles and exceptional craftsmanship, making every visit to the Coca-Cola Arena an unforgettable experience.
Furthermore, this partnership highlights Genesis commitment to elevating its global brand visibility by engaging with audiences at landmark venues and events across the world.
