German micro-mobility provider TIER expands its services into Bahrain

By Shilpa Annie Joseph, Desk Reporter
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TIER
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Germany-based major micro-mobility provider TIER has expanded its services into Bahrain with the deployment of its industry-leading e-scooter fleet across different locations.

This move was made as part of TIER’s Middle East growth plans, which was made possible through a partnership with Bahrain’s official authority, the Ministry of Transportation and Telecommunications (MTT).

TIER’s latest market entry into Bahrain makes it the premier technology company’s third Middle Eastern market after UAE and Qatar. Furthermore, TIER is looking to completely support the MTT in their objective of strengthening the micro-mobility sector in Bahrain by supplying the country with the latest generation of e-scooters and e-bikes on the market, as part of their mission to “change mobility for good.”

Amir Melad
Amir Melad
GM
TIER – Middle East

“With TIER’s cutting-edge e-scooters and e-bikes, residents in Manama can experience an eco-friendly, convenient and refreshing way of moving around the city. The Ministry of Transportation and Telecommunications (MTT) has set out extensive master plans to facilitate micro-mobility within the country and TIER aims to support these policies by introducing new modes of transportation such as e-scooters and e-bikes. TIER has been licensed by the MTT to operate in Bahrain and reinforce the ministry’s vision in developing micro-mobility within the Kingdom.”

TIER’s innovative e-scooters will be stationed in major residential and business areas around Manama and they will be available 24 hours a day. The Berlin-based company’s local staff has worked closely with the Ministry of Transportation and Telecommunications to guarantee that the e-scooters operate smoothly and with the highest levels of safety.

According to the statement, TIER will provide first-time riders two complimentary unlocks and 30 free minutes added to their account when they register with the code “TIERBAH,” to celebrate its arrival in the city of Manama.

Related: Trend Micro sets up its MENA HQ in Saudi Arabia


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