German micro-mobility provider TIER unveils its e-bikes in Middle East

By Shilpa Annie Joseph, Desk Reporter
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TIER
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Germany-based major micro-mobility provider TIER has launched its first fleet of e-bikes in the Middle East region.

According to the statement, “Bahrain is the first country in the Middle East to receive TIER’s e-bikes, which are now available in prominent locations across Diyar Al Muharraq, complementing the existing mobility offer of TIER’s e-scooters.”

The company noted that the introduction of the latest generation, high-tech e-bikes is in accordance with the micro-mobility provider’s goal of making sustainable transportation solutions more accessible to residents and tourists for first and last-mile journeys.

Amir Melad
Amir Melad
GM
TIER – Middle East

“After recently launching our e-scooters in Diyar Al Muharraq, it became apparent that there was an increasing adoption and change in behavior in the area by residents and visitors utilizing TIER’s e-scooters, which further motivated our expansion in Bahrain, this is a significant milestone for TIER, and we look forward to further expanding our fleet to provide residents with a safe, and sustainable method of transportation.”

Eng. Ahmed Ali Alammadi, Chief Executive Officer, Diyar Al Muharraq said that, “This expansion is in line with our consistent effort to provide residents with access to a sustainable method of transportation, allowing them to commute hassle-free. This launch further enhances our commitment to creating an integrated city, while promoting an active lifestyle, and continuing in our efforts to protect the environment.”

The TIER e-bike is currently present in several European countries including Germany, Great Britain, France, Norway, the Netherlands, Sweden, and Switzerland, and will soon be available across the GCC region. Each e-bike is also equipped with a practical basket for easy commuting, as per the statement.

Further, the expansion is in line with Bahrain’s governmental authority, the Ministry of Transportation and Telecommunications (MTT), to create a new mode of transportation in the country. The Delegation for German Industry & Commerce and the German Embassy have provided continuous support to further aid TIER’s goal of increasing its footprint in the country.

The German Ambassador to Bahrain, Mr. Kai Boeckmann commented that “I am very happy to see a sharing option for e-bikes in Bahrain offered by a German company. This pioneering step makes it possible for residents and visitors in the Diyar neighborhood in Bahrain to contribute to a world with less emissions – and have fun at the same time.”

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