Grandiose, a member of Ghassan Aboud Holding, has signed a Memorandum of Understanding (MoU) with the UAE-based cleantech company, Sparklo, to continue and expand their joint efforts to integrate recycling infrastructure across Grandiose stores.
The agreement formalizes the next stage of a partnership that began in May 2024, when the first Sparklo Reverse Vending Machines (RVMs) were introduced in selected Grandiose locations.
Since then, the initiative has demonstrated how retail environments can play a practical role in supporting national sustainability objectives by embedding circular economy solutions into everyday consumer journeys.
Through ten Sparklo-powered RVMs installed in high-traffic Grandiose stores, more than 4.7 million plastic bottles have already been collected and diverted from waste streams. This volume equals 113 tons of plastic recovered and has helped prevent over 715,000 kilograms of CO₂ emissions, highlighting the tangible environmental impact achieved when accessible infrastructure is implemented at scale.
According to the statement, the program is supported through collaboration with Emirates District Cooling (Emicool), a leading provider of sustainable district cooling services in the UAE, which co-operates several Reverse Vending Machines within selected Grandiose locations. Such partnerships contribute to the long-term sustainability and scalability of the initiative, reinforcing a shared commitment to supporting responsible consumption and environmental progress.
Grandiose and Sparklo’s Commitment to Practical Sustainability Action
Mussaab Aboud, CEO of Grandiose, said that, “This expanded collaboration with Sparklo directly supports the UAE’s Net Zero 2050 and circular economy ambitions by making responsible recycling part of everyday life for our customers. By embedding accessible, scalable recycling infrastructure across our stores, we are translating national environmental strategies into practical action that delivers measurable impact today while preparing for the future.”
Commenting on the partnership, Maxim Kaplevich, Founder and CEO of Sparklo, noted that, “Grandiose’s approach shows that retail can be a major driver of real change in the sustainability transition. By investing early in innovative, consumer-centric recycling solutions, the company is turning everyday shopping into an opportunity for measurable environmental impact. This partnership demonstrates how forward-looking retailers can translate national sustainability ambitions into practical action that resonates with customers.”
