Wassim Elassaad, the visionary founder of Gratuso Group and Waz & Co-Management Consultancy, has officially launched the company’s three luxury brands.
This launch aims at expanding Gratuso Group’s project into a global footprint and initiation toward redefining the luxury lifestyle sector through world-class services to ultra-high-net-worth individuals around the world.
Gratuso Group, created in 2024, is a luxury grouping with three well-respected brands: Gratuso Concierge Services, Gratuso Real Estate, and Platinum Boats. All these offer services custom-made for a select clientele, adhering to the highest standards of exclusivity and elegance.
Gratuso Concierge Services is about developing a lifestyle experience that allows for an extravagant level of management of highly personalized services, including individual travel, attending elite events, and having tailor-made experiences. “We exist to provide a level of service beyond extraordinary by anticipating even the hidden needs of our clients,” said Wassim Elassaad.
Wassim Elassaad | Image Supplied | Cropped by GBN
Gratuso Real Estate concerns itself with ultra-luxury freehold properties within the most posh areas of Dubai. The brand presents an offering of carefully selected luxurious apartments and private estates, with all the properties maintaining the highest standards of comfort and luxury.
Completing the luxury offering from Gratuso is Platinum Boats, which provides a uniquely personal yacht-buying experience. With the customized yacht sales service provided by the brand, every yacht is built. The product is tailored to the owner’s specific preferences and delivered in a manner that is both elite and world-class.
Eventually, Wassim Elassaad wants to also create a horizon that goes beyond luxury products and services for the Gratuso Group. Apart from his extensive experience in luxury lifestyle and business consulting, Wassim has built a global ecosystem that integrates world-class experiences with strategic business growth.
In 2019, Wassim Elassaad founded Waz & Co-Management Consultancy, a business solutions provider that offers tailor-made services to facilitate the path to growth and innovation for clientele companies across a multitude of sectors.
Among many more expansions, Gratuso Group will establish its footprint in new European and Asian markets where it anticipates growing demands for luxury services. Part of the strategy includes expanded yacht sales and expanded commercial real estate development; major growth is expected by 2025.
Wassim plans to add twice as many employees to the company by 2025, in tandem with the increasing professionalism that the establishment promises by then.
The ultimate ambition is to establish Gratuso Group as the international benchmark in luxury lifestyle services, offering a complete range of products from concierge services to real estate, yachts, and more.
