Dubai Healthcare City launches ‘DHCC Theme-based Campaign Program’ to enhance residents lifestyle

By Rahul Vaimal, Associate Editor
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Dubai Healthcare City

Dubai’s healthcare free zone, Dubai Healthcare City (DHCC) has launched the ‘DHCC Theme-based Campaign Program’ to enhance access to quality healthcare facilities, activities and information to help people maintain a healthier lifestyle.

The program starts off with ‘Ready for the Comeback: Fitness and Sports Medicine Season’. The season seeks to inspire Dubai residents to work towards a shared aim of promoting a safe and active lifestyle in line with the goals of the Dubai Fitness Challenge 30×30.

The program consists of several seasons; each season will feature several initiatives including live events, promotions and services concentrating on one of the specialties available in DHCC. It will also introduce the public to multiple qualified healthcare professionals working in these specialties across the free zone.

DHCA’s CEO Mr. Jamal Abdulsalam said “Over the years we, at Dubai Healthcare City, have worked towards advancing excellence in the healthcare delivery of the UAE and today, during these exceptional times we are going through, working towards empowering members of the public to incorporate healthy habits in every aspect of their lives is of paramount importance. In this context, we are glad to launch the DHCC Theme-based Campaign Program to increase access to quality healthcare services and information to help people of all abilities maintain a healthy lifestyle.”

Ahmed Al Khaja
Ahmed Al Khaja
Dubai Festivals and Retail Establishment (DFRE),

“Dubai’s healthcare sector, on par with the best in the world, has long been committed to delivering holistic health care for all people. The Dubai Fitness Challenge is a platform which supports this ambition, celebrating a shared vision that better health is central to human happiness and well-being. We are excited to be driving forward DFC’s journey with its fourth edition this year, once again reminding all residents and visitors about the benefits of adopting a healthy lifestyle and of making physical activities part of everyday lives. We look forward to working closely with all our partners across the sector to create a more active and healthier Dubai and to truly uplift the health and wellbeing of patients, staff, and the wider community.”

The DHCC’s ‘Ready for the Comeback: Fitness and Sports Medicine Season’ first activation of the programme highlights the broad variety of quality services available in DHCC in the areas of fitness, wellness and sports medicine, including pain medicine, physical therapy, massage therapy, orthopaedic surgery, osteopathy, neurosurgery, occupational therapy, chiropractic, emergency medicine, Physical medicine and rehabilitation, kinesiology and nutrition.

“Aligned with the Dubai annual events calendar, the program aims to become the health pillar of the emirate’s activity scene, helping cement DHCC’s position as a destination for innovative excellence in healthcare and wellness,” said Mr. Abdulsalam.

Several activities, including live events and promotions for health, wellness and sports medicine programmes, will be offered by DHCC along with the programme partners during this season, which ends on 30 November.