Havells announces entry to UAE’s kitchen appliances market

By Shilpa Annie Joseph, Official Reporter
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Havells partners with Jumbo Group
Rep. Image | Courtesy: ArthurHidden @ Freepik

Havells India, a leading Fast Moving Electrical Goods and Electronics company, has entered the UAE’s kitchen appliances market through a strategic partnership with Jumbo Group, a leading distributor of consumer electronics and technology products in the UAE.

This alliance is set to bolster Havells product portfolio and market reach while enabling Jumbo Group to establish a significant presence in the Middle East.

The partnership will see the launch of Havells India’s premier kitchen appliances, including advanced mixer grinders starting with online availability on Jumbo’s eCommerce website followed by retail store distribution.

Commenting on the partnership, Rahul Murgai, Senior Vice President of Havells India, said that, “At Havells, our dedication to growing globally remains steadfast, embodying our ‘Make in India’ ethos for a worldwide audience. We are excited to announce our partnership with Jumbo as the distributor of Havells’ Kitchen Appliances in the Middle East. This collaboration not only marks a significant step in strengthening Havells’ brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products.”

“We are thrilled to enter the kitchen appliances market through our partnership with Havells India Ltd, a company that aligns with our vision of quality and innovation. With the growing demand for kitchen appliances, this partnership will allow us to provide our customers with the best products available, enhancing their lifestyle and convenience. Looking at the growing tech-savvy customer base we start availability with e-commerce and then expand to retail stores ensuring that we provide maximum accessibility and convenience to our customers,” commented Vikas Chadha, CEO of Jumbo Electronics.

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