Hospitality major Louvre eyes massive Saudi expansion with 31 new hotels

By Shilpa Annie Joseph, Official Reporter
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Louvre Hotel
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Louvre Hotels Group, one of the major players in the global hotel industry, has planned to launch 31 new hotels in Saudi Arabia.

The hotels are expected to open by the end of 2025, adding 6,552 keys to the company’s existing room inventory, bringing the total number of rooms in the kingdom to over 8,500.

According to the company statement, the expansion will establish the Louvre Hotels as one of the biggest players in the country. The expansion will begin in 2021 with the opening of five new hotels.

The company disclosed has that it has partnered with private sector investors to open three and four-star hotels in several key locations. Golden Tulip Riyadh, Golden Tulip Unaizah, Tulip Inn Dammam Corniche, the Tulip Inn Al Balaad Madinah and Golden Tulip Umm Al Qurah in Makkah are all set to open this year, as per the company.

Pierre-Frédéric Roulot
Pierre-Frédéric Roulot
Louvre Hotels Group

“Saudi Arabia is a key market for our international expansion, particularly as the country places more importance on travel and tourism with such a vast array of spectacular destinations within the Kingdom. We are proud to be introducing a fresh product offering this year in key markets such as Riyadh and Makkah. The launching of our midscale Campanile brand in this region is very important for us as we aim to create a footprint of affordable smart hotels for both domestic and international travelers. This meets the aspirations of young Saudis during a period of tremendous change as the kingdom continues to open its doors to the world. This lifestyle brand is designed for the needs of today’s travelers, focusing on conviviality, but also symbolizing the French art de vivre with a strong concept and history.”

Louvre will introduce midscale lifestyle properties under its iconic Campanile brand in the kingdom for the first time, catering to the needs of modern Saudi guests seeking touchless, tech-forward solutions and adequate communal spaces inside the hotels, as part of the group’s long-term expansion plans in the area.

“We are delighted to further expand our footprint in Saudi Arabia with the opening of these new properties, which will deliver world-class service for visitors and cater to the needs of diverse market segments,” commented Amine E Moukarzel, President at Louvre Hotels Group MENA.

Louvre Hotels Group

France-based Louvre Hotels Group is one of the largest hospitality groups in the world with over 1,175 hotels for a total capacity of more than 100,000 guest rooms in 51 countries. It operates a complete portfolio of 6 brands ranging from 1 to 5 stars: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip, and Royal Tulip. The hotel group is a subsidiary of Jin Jiang International Holdings Co Ltd, the second-largest hospitality group in the world.

Related: UK-based IHG to establish 8 new Holiday Inn Express hotels across MEA region