One of the leading game publishing agency, Arrakis Tanitim Organizasyon Pazarlama (Publishme) is selling its majority stake to India-based diversified gaming and sports media company, Nazara Technologies for around $2 million.
According to the company statement, “Nazara will buy a 69.82 percent stake by way of primary and secondary transactions through its subsidiary.”
Publishme is a full-service games marketing and publishing company with a strong presence in Turkey and the Middle East and North Africa. Nazara’s services are already available in India and across emerging and developed global markets such as Africa and North America.
“With this acquisition, Nazara expands its international footprint in the freemium segment. Nazara will aim to build local execution capabilities cutting across key growth segments namely, freemium, gamified learning, and esports,” as per the company.
“We are delighted to join Nazara and lead the company’s foray in the MENA region. MENA is one of the fastest-growing gaming markets, with an estimated market size of $4.8 billion, and has over 160 million gamers in the region (of which 100 million are mobile gamers). Our alliance with Nazara offers a unique blend of the network, global reach, and local capabilities to further the growth of the gaming industry in the region. With this, Publishme, will become a full-fledged publisher in the MENA region.”
“MENA is a key geography for us and this acquisition will help us in establishing ourselves as a key player in the region. We are excited to have someone with deep regional knowledge and capabilities like Özgür and his team join the ‘Friends of Nazara’ network,” said Mr. Nitish Mittersain, Founder & Jt MD at Nazara.