InstaShop fully acquires B2B eCommerce GroCart to improve online marketplace

By Shilpa Annie Joseph, Official Reporter
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InstaShop acquires GroCart
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InstaShop, the leading online marketplace for supermarkets, pharmacies, pet shops, and other businesses in the Middle East, has fully acquired GroCart, a B2B wholesale marketplace service known for its exceptional customer experience and wide product selection.

This strategic move solidifies Instashop’s commitment to expanding its market presence and improving the convenience and accessibility of grocery shopping for customers as well as businesses.

The acquisition of Grocart represents a significant milestone as InstaShop is now poised to become the go-to platform for businesses in the region looking to streamline their operations and enhance their bottom line.

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John Tsioris
Founder & CEO

“We recognize the evolving needs of businesses in today’s dynamic market, and we are thrilled to announce our acquisition of GroCart. By leveraging our extensive network and cutting-edge technology, we aim to revolutionize the way companies shop, ensuring efficiency, cost-effectiveness, and a seamless experience. This alliance allows us to forge new partnerships and unlock innovative solutions for businesses, empowering them to thrive in the digital economy.”

According to the statement, “This move will also enable InstaShop to expand further into the lucrative Traditional Trade & HORECA business, as the FMCG wholesale industry market size is $40 billion in UAE alone. This acquisition aligns with InstaShop’s mission and aggressive regional growth strategy.”

With 15,000 successful orders and partnerships with over 200 leading suppliers offering more than 5,000 products in the UAE, GroCart plans to expand its smart B2B operations across the MENA.

Ms. Nesma Zaghow, Co-Founder and COO of GroCart, said that, “The shared vision between Instashop and Grocart is exciting, we believe that together we’ll be able to enhance our impact while pushing the boundaries of customer experience.”

“Together with InstaShop, we aim to radically facilitate the way FMCG trade, financing, and payments are done. Through this acquisition, Grocart will strongly benefit from InstaShops’ broad client base and strong financial position to unlock more opportunities,” commented Mr. Hussein Hosni, Co-Founder & CEO of GroCart.

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