Japan-based Geniee acquires Adtech company Zelto amid expansion

By Arya M Nair, Official Reporter
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Geniee acquires Zelto
Image Courtesy; Zelto

UAE-based entrepreneur Mr. Ankit Oberoi’s Adtech company Zelto, formerly known as AdPushup, has been acquired by Geniee, a publicly listed Japan-based ad technology company and a member of the Softbank Group Corporation.

This acquisition opens up an opportunity for Geniee to expand into regions such as North America, India, and Europe, while Zelto will be able to develop and expand its current publisher monetization services in regions such as Southeast Asia.

Mr. Ankit founded Zelto in the year 2014 and successfully led the product development, market strategy as well as business development efforts which have allowed the company to scale over 240 billion impressions annually for more than 300 websites across the globe.

Ankit Oberoi_Geniee acquires Zelto
Ankit Oberoi
CEO – Zelto

“This announcement is not only an extension of our long-standing relationship with Geniee, but a true testament to the value we have provided to our customers in North America and India. As part of this partnership, we look forward to working with Geniee as a stronger global organization toward our common purpose and mission. Geniee is an ideal partner to advance our mission. Leveraging each other’s strengths, Zelto and Geniee will be able to accelerate innovation at a faster pace for publishers around the world and make optimization services even more accessible to everyone. I couldn’t be more excited to see what lies ahead.”

Mr. Tomoaki Kudo, CEO of Geniee also said that “I am very happy to have this partnership that will greatly advance the purpose of Zelto and Geniee. In the future, we would like to learn from the North American and Indian markets, Zelto’s technology, services, knowledge, and corporate culture, and strongly promote the globalization of the Geniee to realize its purpose.”

Zelto, headquartered in Delaware, USA, has product suite including, AdPushup, AdRecover & Glimpse. The ad revenue optimization platforms provided by Zelto use machine learning to optimize website content and ad space layout, ad size, and ad type for each user, thereby increasing the digital ad revenue.

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