JLR to turn all electric by 2039; First Land Rover EV in 2024

By Amirtha P S, Desk Reporter
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British multinational luxury car manufacturer group Jaguar Land Rover (JLR) has revealed its plans to go electric with an aim to be net-zero on carbon emissions by 2039 as carmakers across the world race to manufacture clean-energy vehicles.

Indian multinational automotive manufacturing company Tata Motors-owned group’s strategy is internally referred to as “Reimagine”, following car groups’ move towards fleets powered by electric and other green technologies.

Jaguar and Land Rover will offer pure electric power by 2030 and by this time in addition to 100 percent of Jaguar sales, it expects around 60 percent of Land Rovers sold to be equipped with zero tailpipe powertrains.

In the next five years, Land Rover will add six pure electric variants and all Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade. The first all-electric Land Rover model will come in 2024.

The automaker also stated that JLR is on a path towards a double-digit EBIT margin (profitability indicator). The company seeks to be positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit over-volume.

Last month, General Motors said it aimed for all new cars, SUVs and light pickup trucks to have zero-tailpipe emissions by 2035, marking a shift by the largest US automaker away from gasoline and diesel engines.

“In order to realize its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practices in next-generation technology, data and software development leadership,” Tata Motors commented on the new decision.

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