Jumeirah Group expands its loyalty program across GCC with Loylogic’s Pointspay

By Arya M Nair, Official Reporter
  • Follow author on
Jumeirah Group
Representational image

Pointspay, the loyalty payment solution from Switzerland-based Loylogic has partnered with UAE’S Jumeirah Group to further expand its Jumeirah One loyalty program network and enable members to spend and collect points with leading online retailers across the GCC.

The partnership builds on the existing collaboration between Jumeirah One and Loylogic’s rewards solution, Pointshub, and by-invitation-only luxury media platform, Dezerved. With the addition of Pointspay to its rewards program, Jumeirah One members will now benefit from all three of Loylogic’s loyalty solutions.

Pointspay is an innovative marketing and payment solution (MarPay) from Loylogic that sits at the intersection of performance marketing and payment solutions and is already used by some of the world’s leading loyalty programs like SWISS Miles & More and Etihad Guest.

Members of Jumeirah One who reside in GCC countries can use Pointspay to ‘buy more and pay less’ by using points instead of, or in combination with, cash. They can also earn additional points on cash payments and access exclusive discounts with some of the region’s leading online retailers, accelerating their journey towards Jumeirah’s extensive range of curated rewards.

Dominic Hofer
Dominic Hofer
Founder & CEO

“We have built a fantastic relationship with Jumeirah Group through our existing partnerships with Pointshub and Dezerved. And with the addition of Pointspay, we are excited to help Jumeirah One members boost their spending power, rewarding them through an online shopping experience that makes collecting and redeeming points intuitive and completely seamless.”

Ms. Vicky Elliot, Senior Director Insights, CRM, and Loyalty at Jumeirah Group commented that “Designed to enable our members to enjoy more of life’s pleasures, Jumeirah One is the perfect extension of the brand’s dedication to providing truly personalized and unforgettable experiences. We are constantly seeking new ways to enhance our proposition to deliver the very best benefits and cement Jumeirah One’s position as the leading loyalty program in luxury hospitality. Loylogic is a trusted partner and by building on the success we have seen with Pointshub and Dezerved, we are introducing yet another way to reward and engage our valued members.”

Related: Etihad to launch its loyalty program ‘Miles on the Go’ at Abu Dhabi Airport