GCC-based travel conglomerate Kanoo Travel and premium destination management company Desert Adventures Tourism have signed a Memorandum of Understanding (MoU) in order to establish a joint venture in Saudi Arabia at Arabian Travel Market 2023.
The collaboration brings together two of the largest and most reputable travel trade organizations in the Middle East, aiming to create the most comprehensive destination services company in the region.
The joint venture marks a significant milestone in both companies’ history as they combine their expertise, resources, and capabilities to provide travelers with unparalleled travel experiences in Saudi Arabia.
Mr. Ali Abdulla Kanoo, Deputy Chairman of Yusuf Bin Ahmed Kanoo Company, Saudi Arabia, and Chairman of YBA Kanoo’s Strategic Business Unit for all operating Divisions (Kanoo Energy, Kanoo Travel, Kanoo Logistics, and Kanoo Shipping), which covers the GCC region, said that, “Our partnership with Desert Adventures Tourism brings together our collective expertise, industry knowledge, and innovative approach to deliver exceptional solutions and services. This collaboration is a testament to our commitment to providing our clients with the best travel experiences and ensuring complete satisfaction.”
The partnership between Desert Adventures and Kanoo Travel marks a significant milestone in developing Saudi Arabia’s tourism industry, supporting the country’s ambitious Vision 2030 goals. By combining their expertise and resources, these two companies are set to offer travelers from around the world an exceptional experience rich in culture and hospitality.
“We are delighted to partner with Kanoo Travel to provide the most comprehensive destination services in Saudi Arabia. With their extensive local knowledge and resources and our international expertise, we are confident that this joint venture will be successful and provide unparalleled service to our clients,” commented Mr. Peter Payet, CEO of Desert Adventures.
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