Khalifa Fund and Noon unite to extend eCommerce benefits to regional SMEs

By Rahul Vaimal, Associate Editor
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UAE’s renowned Khalifa Fund for Economic Development (KFED) has engaged in an innovative alliance with the region’s indigenous online marketplace Noon to improve mutual cooperation while extending preferential benefits to Emirati businesses. 

The association is part of KFED’s e-Empower initiative established under the “Abu Dhabi Inspires’ which strives to empower Abu Dhabi SMEs and improve UAE’s food security.

The arrangement will provide e-Empower registered SMEs with instant access to millions of Noon customers, a robust logistics network and a secure payment platform to sell across the region. Chosen e-Empower businesses will also receive tailor-made benefits to improve their unique business.

The portal will also empower all e-Empower and Noon verified businesses with customized online courses on best practices of online business, including product optimization and extending product range among audiences across the region to earn better returns.

The chosen firms will also receive support from a dedicated in-house team to help them with the onboarding process, content creation, and offer advice on overall selling performance.

All qualified e-Empower companies will gain access to Noon’s Mahali program which will help them throughout their journey from the beginning until they become established sellers in the local market.

Noon’s dedicated grocery platform, noon Daily, will work closely with KFED to empowering the regional farms with a helping hand to sell their commodities online and provide a safe and secure medium to deliver their products to customers across the region.

Noon Daily will offer a dedicated space for regional farms to promote seamless sales of their products resulting in better sales online.

Khalifa Fund for Enterprise Development

Established in June 2007, Khalifa Fund for Enterprise Development (Khalifa Fund or KFED) an independent, not-for-profit economic development agency of the Government of Abu Dhabi for the development and support of small-to-medium enterprises (SMEs).