Khalifa Fund unveils eCommerce Acceleration Program for entrepreneurs

By Shilpa Annie Joseph, Official Reporter
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Abu Dhabi-based Khalifa Fund for Enterprise Development (KFED) has launched the eCommerce Acceleration Program, a training program that focuses on helping entrepreneurs with their eCommerce capabilities and capacity.

The program strives to help deliver real results that impact the entrepreneur’s bottom line, generate profit, expand their brand’s exposure and improve customer engagement.

According to the statement, “The eCommerce Acceleration Program will roll out as a 5-day capacity building workshop which will provide entrepreneurs with an eCommerce readiness assessment; how to set up an eCommerce store and develop an operational model; how to drive traffic to and build awareness of the store; and how entrepreneurs can measure their marketing and sales.”

Alia Abdulla Al Mazrouei
Alia Abdulla Al Mazrouei

“The eCommerce Acceleration Program provides entrepreneurs with a unique opportunity to gain insights and resources from industry experts in the field of eCommerce. The retail space has seen substantial changes in recent years, with the evolution of digital technologies and their integration into the retail market. It’s now essential for entrepreneurs to understand how to apply eCommerce practices to their businesses. Understanding digital has become a prerequisite to entering the market, whereas in previous times it was only for a select few of innovative businesses. Thus, we see it as our duty and responsibility as the UAE’s leading enterprise developer to equip our entrepreneurs with digital resources and industry insights through programs such as this.”

“I look forward to seeing the outcomes from this innovative program which encourages entrepreneurs to meet and surpass industry standards. Those that showcase a high level of expertise and scalability within their businesses will be invited to attend a special extension of the program, where we will enable them to expand their businesses over an 8-week course,” Ms. Al Mazrouei added.

As per the statement, the 5-day program will take place on September 21st, 22nd, 28th, 29th, and October 4th.

The eCommerce Acceleration Program also provides the participating entrepreneurs with the opportunity to showcase their eCommerce capabilities for a chance to be invited to further training under the program.

According to the statement, “Entrepreneurs who apply to be part of the inaugural edition of the eCommerce Acceleration Program will be required to meet a strict criterion to be accepted. Hopeful applicants will have to meet a set criterion which will comprise of, but not be limited to, enterprise size, the types of products that are sold, previous experience with e-commerce, and overall business expertise.”

The applications are currently open and will be accepted until 14th September. Applicants will be informed about their application status on 15th September, before commencing the program on 21st September.

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