Kuwait’s Mezzan inks distribution deal with German juice brand

By Backend Office, Desk Reporter
Capri Sun
Representational Image

Kuwait-based largest manufacturers and distributors of food, healthcare, and consumer products, Mezzan Holding Company has signed an exclusive three-year distribution agreement with Capri Sun, the famous German juice brand known for its iconic stand-up pouches.

Under the contract, Unitra Mets Group, a subsidiary of Mezzan Holding, will manage the marketing, sales, warehousing, and distribution of the Capri Sun portfolio across retail channels in the UAE through the company’s widespread distribution network. The product range of the company includes the Original Standard Pouches, which are available in flavors of Strawberry, Orange, Mango, and Mixed Fruit, and the Fruit Crush without the added sugar that are available in Orange, Mango, and Mixed Fruit tastes.

Mohammad Jassim Mohammad Al Wazzan
Mohammad Jassim Mohammad Al Wazzan
Vice Chairman
Mezzan Holding

“Capri Sun is the perfect addition to Mezzan’s beverage portfolio. Using our extensive relationships with private and cooperative supermarkets, hypermarkets, and top retailers in the UAE we are well-positioned to incorporate the brand into our sales and distribution network and look forward to seeing the product in every household.”

Capri Sun

Capri Sun is a German juice brand owned by Capri Sun Group Holdings in Switzerland. Capri Sun Products, which is recognizable by its silver stand-up pouch, are made with real fruit juice and water. The company claims that their products are completely free from artificial colors, flavors, and preservatives.

Mezzan Holding

Mezzan Holding runs in seven countries through 30 subsidiaries with over 8,500 workers. The company has a total of 190,000 square meters of production facilities for fruit, beverages, and FMCGs (Fast-moving consumer goods) in Kuwait, Qatar, the UAE, and Afghanistan. It is also active in various sections of the consumer staple industry supported by long-standing relationships with Johnson & Johnson, Kimberly-Clark, Reckitt Benckiser, General Mills, Arla Foods, Sara Lee, and many other popular brands and manufacturers.

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