Lovin Dubai further expands its media services to MENA region

By Arya M Nair, Official Reporter
  • Follow author on
Lovin Dubai
Representational image

Lovin Dubai, a local news and lifestyle brand, part of Augustus Media, an award-winning Middle Eastern digital media company, has launched its services in several cities across the MENA region including Doha, Cairo, Bahrain and Khartoum.

This brings a total of 16 live Lovin websites and social media platforms, as sole owners of the Lovin IP present across the region. Lovin is currently based in UAE, Saudi and Pakistan. With Augustus Media’s consistent growth and partner opportunities across territories, the ‘Lovin’ brand is set to launch sharing the best of its city, community and culture.

Lovin Dubai started its journey in September 2015, with an audience-first approach to celebrate Dubai and sharing its culture, reaching 100,000 Facebook fans in its first year of being live. In its 15 months of launch, Lovin Dubai reached 7 million video views. Today, Lovin Dubai has over 5 million social media followers, and Augustus Media brands surpassed 1 billion video views in 2021.

Mr. Richard Fitzgerald, CEO and Founder of Augustus Media said that “We are all extremely excited to welcome new cities, the Lovin brand is all about informing using bit-size news, viral content and community stories, and we can’t wait to see more of those in new places.”

Augustus Media has 6 million social media followers, and 1 million monthly readers, and they reach every social media user in the UAE at least once per week across their Lovin Dubai, Lovin Saudi, and Smashi apps, websites, social platforms, and audio platforms. Smashi is a business, tech and culture streaming service from the Middle East, for the driven, the dreamers and the doers.

Related: UAE-based media company MBC Group renews marketing deal with Anghami