MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has set a new dimension for the marketing collaboration with Anghami, the region’s leading music and entertainment streaming platform, and renewed its marketing agreement.
This strategic partnership will feature Anghami across MBC GROUP’s programming in the region, with a view to giving the platform access to airtime across various popular and key-market segment entertainment shows such as ‘The Voice and Arab Idol’, as well as MBC’s TV channels, radio stations, its content streaming platform Shahid, the world’s leading Arabic streaming platform, and all major social channels.
The partnership is an expanded agreement between both sides to bridge the gap between digital and traditional entertainment, underscoring Anghami’s dedication to expanding its global reach and solidifying its position in the MENA region.
“This strategic announcement demonstrates among industry titans such as MBC GROUP the continued and growing confidence in Anghami and in our ability to provide an unparalleled experience to our users. Together with MBC GROUP, we are excited to strengthen our position as the leading music and entertainment streaming platform and will continue to leverage the power of our strategic partnerships to widen our reach in the Kingdom of Saudi Arabia and beyond.”
Mr. Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP said that “After nearly a decade of a successful partnership, we continue to create new opportunities for rising music talent, and we continue to inspire upcoming musicians by encouraging platforms like Anghami to give them the creative space to publish their premium music content.”