Lumi partners with Saferoad to accelerate digital transformation

By Shilpa Annie Joseph, Official Reporter
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Partnership between Lumi & Saferoad
Officials during the signing ceremony.

Lumi car rental company (Lumi) has signed an agreement with IoT solution provider Saferoad to offer data-driven tech assistance to streamline its fleet services in Saudi Arabia.

The partnership is in line with the company’s strategy to lead the integration of digitization into the country’s land mobility sector.

Saferoad, the leading IoT enabled mobility intelligence provider in the region, will aid in bolstering the efficiency of Lumi’s rental fleets by helping them optimize smart data for the safety and wellbeing of their clients.

The long-term partnership between Lumi and Saferoad, which has seen the latter already supporting the car rental firm in the past year with its innovative digital IoT services, will serve to further enhance Lumi’s B2C offering.

The newly inked agreement will enable Lumi to further drive digital innovation in KSA’s land mobility sector by offering state-of-the-art services to their clients.

Azfar Shakeel, CEO of Lumi, said that, “Lumi has always been at the forefront of embracing and optimizing digital transformation with the end user in mind. We are happy to start the year on a high note with this key announcement that is part of our digital strategy to streamline efficiency. Our partnership with Saferoad will enable us to optimize the data that comes with the Internet of Things and leverage it to further enhance the client’s experience. With the implementation of data-driven technology, we at Lumi can make better-informed business decisions while ensuring the safety and well-being of our clients.”

Eng. Ali Alshehri, GM of Saferoad, stated that, “At Saferoad we are committed to harnessing the immense power of the Internet of Things to zero down on smart solutions to drive business strategies and optimize the efficiency of the land mobility sector. By partnering with Lumi, we believe that we can digitally transform the landscape of the mobility sector in KSA through big data. Our innovative solutions to improve the infrastructure quality keeping in mind the safety of life on the road is a crucial aspect of our brand strategy to deliver the future needs of our clients.”

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