Luxury brand EXEED arrives in UAE with cutting-edge product line

By Rahul Vaimal, Associate Editor
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The TXL Series for EXEED | Image Courtesy: EXEED

Premium automobile brand, EXEED has announced its grand arrival to the UAE market through a virtual Media Meet which was attended by leading media houses from the country. 

During the virtual session, Mr. Simon, EXEED’s Vice GM for the Middle East Region, Brand Director of EXEED International, Mr. Kevin and EXEED Product Director, Mr. Ge interacted with the UAE media, offering a detailed demonstration of the automaker’s brand strength, current products and future development plan in the UAE.

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EXEED Leadership interacting with the UAE media representatives. | Image Courtesy: EXEED


Mr. Kevin began the live stream by introducing the brand origin of EXEED. The luxury car brand has been created by an international team for R&D, Design and Marketing, based on first-class design and leading technology for the global high-end market.

The name, EXEED is inspired by the word “ EXCEED ”. Just like the “Born For More” concept conveyed by the brand, EXEED is committed to constantly exploring the limits of automobile design and manufacturing. Based on the design and leading technology, the brand leads users to explore the infinite bright future.

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EXEED Leadership at UAE Media Meet | Image Courtesy: EXEED

Speaking about EXEED’s global market strategy, Mr. Liu, the automaker’s Vice GM for the Middle East region remarked that, EXEED has been successfully launched in different markets including Eastern Europe / Middle East and South American as well as others within one year time. EXEED is the new luxury brand from China, but we are dedicated to build the brand to a global automobile brand within the near future. At the same time, through the ultimate user experience, the concept of “BBE” (BWM, Benz, EXEED) is created, so that more and more customers can feel the high-end experience of EXEED.”

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The LX Series for EXEED | Image Courtesy: EXEED

Speaking at the virtual event, EXEED’s Product Director, Mr. Ge introduced the latest EXEED models to the media by revealing that the brand has launched three SUV models including VX, TXL and LX.

Among them, VX is a 7-Star SSS Class Flagship SUV, with “3S” based on “super intelligent, super performance, super spacious”. The vehicle has nearly 5 Meters of “aircraft carrier class”,2 + 3 + 2 luxury seven-seat driving space, AI intelligent technology, Master level adjusted Bentler chassis and BorgWarner AWD intelligent four-wheel drive system, bringing concierge level comfort to the family.

Meanwhile, EXEED’s TXL is a super 5-star SUV in intelligence, space, appearance and quality. Speaking about the LX model, the official highlighted that the series is a middle-size SUV that is “more attractive + more Intelligent + more power “, bringing a new experience of fashion and intelligence.

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Image Courtesy: EXEED

During the Media Meet, the EXEED headquarter also exchanged ideas about how UAE customers favor the new automotive industry, and how EXEED as a luxury brand can provide the best experience to them.

In the global strategic layout of the brand, Exeed’s high-end journey comes with the spirit of exploration, “constantly exploring and surpassing ourselves”. EXEED will continue to explore innovative cutting-edge technologies, carry out green energy public welfare actions, and strive to become a global brand with sustainable development and green travel solutions.

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