Masdar City unveils ‘Innovate’ to nurture sustainable solutions

By Amirtha P S, Desk Reporter
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Masdar City Free Zone
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Masdar City, one of the world’s most sustainable urban communities, has launched the ‘Innovate’ initiative, which aims to identify and nurture the next generation of sustainable technologies.

The global initiative will focus on areas including urban mobility, clean energy, agritech and food security, water, energy storage, and artificial intelligence (AI). The initiative will offer a platform for the participating small and mid-size enterprises (SMEs) to nurture their sustainable innovations and opportunities to engage with potential investors. The companies will also have the opportunity to expand or move their operations to Masdar City Free Zone.

As part of its year-round program, Innovate has also joined forces with Abu Dhabi Sustainability Week (ADSW), one of the world’s largest sustainability gatherings, to host the Innovate hub at the World Future Energy Summit, which will exhibit leading solutions and facilitate networking opportunities with potential investors. During ADSW 2022, Innovate will also host a virtual forum to lead discussions and identify how early-stage technologies can be accelerated.

Abdulla Balalaa
Abdulla Balalaa
Executive Director
Masdar City

“Bringing the Innovate initiative to fruition is a natural progression for Masdar City as Abu Dhabi’s hub of innovation and R&D. Innovate will allow us to bring more of the world’s best innovation-focused companies to the City, to further the R&D of these technologies, all while benefitting from Masdar City’s unique offerings. By investing in Abu Dhabi’s innovation ecosystem, this initiative will further support the development of pioneering technologies around key green transition sectors such as clean energy, AI, water and other Fourth Industrial Revolution sectors.”

Over the next twelve months, Masdar City will scout for more companies to participate in a series of events and to feature on the Innovate microsite. Through partnerships with UAE government bodies, Innovate will continue to highlight Masdar City’s and ADSW’s stakeholders’ innovative outlook.

Masdar City is home to more than 1,000 businesses committed to advancing the sustainability agenda and spearheading the innovations to realize greener, more sustainable urban living. By basing businesses in Masdar City companies will benefit from the exceptional digital infrastructure already in place as well as highly advanced regulatory frameworks and other R&D initiatives.

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