MBC Media Solutions inks strategic deal with Saudi Tourism Authority

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
MMS-STA Partnership
Officials during the signing ceremony.

MBC Media Solutions (MMS), the commercial arm of MBC Group, has signed a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) to boost the Saudi tourism sector.

MMS is an in-house commercial advertising and sales unit launched in 2020 in partnership between MBC Group and Saudi Media Company.

The agreement aims to develop and produce high-quality Saudi tourism content and promote it in the Gulf and the Arab world by broadcasting it across MBC Group’s ecosystem & beyond, including TV, radio, digital, social media, Shahid VoD platform, Al Arabiya News Network, and the Saudi Sports Company’s digital & linear channels.

Through this partnership, STA seeks to promote tourism destinations in the Kingdom of Saudi Arabia and attract visitors and tourists regionally and globally by producing innovative, high-quality content to connect with MBC audiences with the help of MMS’s expertise in content creation and advertising.

Commenting on the partnership, Mr. Ahmed Al Sahhaf, CEO of MMS, said that, “We are proud to be partnering with STA to promote tourism in the Kingdom. With this collaboration, we renew our commitment to employing our industry expertise and innovative solutions to showcase Saudi Arabia’s diverse tourist destinations.”

“This agreement confirms our belief in the role of high-quality content in introducing and promoting tourism in the Kingdom, and reflects our keenness in STA to partner with leading media organizations such as MBC Group & MMS to produce high-quality promotional and informational content and enhance its reach to the Arab audience,” commented Mr. Abdulkarim Aldarwish, President of Middle East & Africa Markets at STA.

Related: Kanoo Travel inks MoU with Desert Adventures Tourism to form joint venture