Microsoft launches personalized news service ‘Start’

By Amirtha P S, Desk Reporter
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American multinational technology company, Microsoft is rolling out a revamped personalized news service called Start, that integrates into Windows 11 and is accessible online and on iOS and Android.

Microsoft Start is very similar to the MSN feed. The technology giant is rebranding these into the new service and integrating the feed into the Windows 11 widgets section and the Windows 10 taskbar.

Start draws from Microsoft’s artificial intelligence (AI) and machine learning expertise to create a news feed featuring up-to-date information tailored to the users’ interests. It includes news and media channels from more than 1,000 publishers around the world.

There’s also some “human moderation” involved, but Microsoft did lay off dozens of journalists and editorial workers at its Microsoft News and MSN organizations last year, so it’s not clear how involved editors will be.

Start includes information cards for certain key topics, such as weather, traffic, sports and finance. The user can decide which cards they want to pop up for at-a-glance information.

Microsoft Start will surface top stories, personalized recommendations in its feed. It’s very much the combination of Microsoft’s efforts in recent years with MSN, Microsoft News, and the taskbar widget in Windows 10. MSN won’t be going away, but Microsoft Start will be the new brand for Microsoft News.

The standalone website, MicrosoftStart.com, will be accessible from all modern web browsers, and the mobile versions of Microsoft News will be rebranded to Microsoft Start.

Once Windows 11 launches next month, Microsoft Start will also be available in widget form from the dedicated section of the new OS. Microsoft Edge will also include a Microsoft Start feed on the new tab page.

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