MY.GAMES enters MENA gaming market with regional HQ in Abu Dhabi

By Arya M Nair, Official Reporter
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MY.GAMES, a leading European publisher and developer of mobile, PC and console games, will establish its regional headquarters in Abu Dhabi, in partnership with Abu Dhabi Gaming (AD Gaming).

Headquartered in Amsterdam, MY.GAMES has more than one billion registered users worldwide and has become the latest multinational gaming business to select emirates as its regional hub.

MY.GAMES will leverage Abu Dhabi’s status as the center of the MENA region’s gaming industry to better tap into the world’s fastest-growing gaming market. MY.GAMES operates on a ‘think global, act local’ model, with 90 percent of its workforce working in key gaming hubs around the world. In establishing its first MENA base in Abu Dhabi, MY.GAMES will become embedded within the local game development and player community, attuning to the latest regional gaming trends.

MY.GAMES’ Abu Dhabi-based team will work on more than 70 games across AD Gaming’s portfolio, including titles such as War Robots, Rush Royale, and Hustle Castle. As part of the move, MY.GAMES will hire and develop local game developers, creating tens of jobs over the next five years. Additionally, the company will seek out opportunities with local partners to launch internship programs, developing the next generation of game development talent.

James Hartt_MY.GAMES regional HQ in Abu Dhabi
James Hartt
Strategic Initiatives & Business Development
AD Gaming

“MY.GAMES selecting Abu Dhabi as their home in the fast-growing MENA gaming market is yet another demonstration of the thriving gaming ecosystem that AD Gaming has developed. This move supports all aspects of our industry’s continued growth, so we are proud to welcome them to Abu Dhabi and support them in the next step of their journey.”

Mr. Vladimir Nikolsky, CEO at MY.GAMES, said that “We are excited to partner with AD Gaming to open up a new regional office at Yas Creative Hub. We can’t wait to both learn from Abu Dhabi’s ever-growing, passionate player base, and contribute to the developments that are well underway as the emirate’s gaming ecosystem continues to expand.”

Mr. Alex Chachava, Owner of MY.GAMES, stated that “Abu Dhabi’s strategic location and thriving gaming ecosystem make it a crucial region for the entire gaming industry, and MY.GAMES recognizes its importance as a gateway to the fast-growing MENA market. We are thrilled to be establishing our regional hub in Abu Dhabi and look forward to collaborating with local partners and talent to drive the industry forward.”

In joining AD Gaming, MY.GAMES has reaffirmed AD Gaming’s status as the largest ecosystem of gaming and esports businesses in the region. AD Gaming is currently home to more than 50 gaming companies, including the likes of international industry giants such as Unity Technologies and Ubisoft, as well as local success stories such as Boss Bunny, AA Meta, and more.

Related: AD Gaming, AA Meta unite to offer Web3 solutions to Abu Dhabi’s game ecosystem