NAMA Women Advancement (NAMA) has concluded the first edition of its five-week ‘Digital Economy and Freelancing Skills Program’, equipping women with practical skills to build careers in the growing digital and freelance economy.
The program culminated in a final showcase where participants presented business concepts and digital projects before a jury panel.
Delivered over five weeks of intensive training and hands-on application, the program focused on strengthening participants’ readiness for freelance and digital work by combining technical, marketing, and entrepreneurial skills.
Participants were guided in developing independent projects, establishing a stronger professional presence across digital platforms, and creating more flexible and sustainable income opportunities aligned with changing labor market demands.
Commenting on the program, HE Mariam Al Hammadi, Director General of NAMA Women Advancement, said that, “The rapid expansion of the digital economy is reshaping how people work, build careers and generate income, creating new opportunities that rely on adaptability, specialized skills and strong digital presence. Preparing women to engage confidently with these changes is essential to strengthening their economic participation and expanding their access to sustainable professional opportunities.”
“Through this program, NAMA provided participants with practical, market-relevant experience that goes beyond learning digital tools to understanding how to develop ideas into viable business models, engage clients effectively, and build independent professional pathways. The final projects demonstrated the value of applied training in helping women build more flexible and future-ready careers,” HE Mariam added.
According to the statement, the program aligns with NAMA’s strategy of designing practical initiatives that strengthen women’s economic participation through specialized training, skills development, and expanded access to professional knowledge.
