NEOM picks GHM to manage its iconic destination Chedi Trojena

By Arya M Nair, Official Reporter
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GHM to manage The Chedi Trojena
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NEOM Hotel Development, the developer of a future-centric hospitality ecosystem in Saudi Arabia has signed a strategic agreement with the Singapore-based General Hotel Management (GHM), the inimitable creator of stylish hotels and resorts worldwide, to manage The Chedi Trojena.

GHM is the second hotel partner for Trojena, a unique perennial mountain destination and host venue of the 2029 Asian Winter Games.

Nestled within the Slope Residences atop the mountain peaks, The Chedi Trojena will be part of an iconic residential village in one of Trojena’s six distinctive clusters including Gateway, Discover, Valley, Explore, Relax and Fun. Its location in the Relax Cluster serves as a sanctuary for reflection, recreation, and rejuvenation with world-class wellness programs.

The hotel’s design blends harmoniously with the surrounding landscape, with nature trail paths and a thoughtful public realm for healthier living. The Slope Residences will offer guests a range of experiences stretching from culinary nourishment, sports and adventure, health, and longevity, as well as restorative and meditative activities, all with uninterrupted views overlooking the Lake of Trojena.

Philip Gullett_NEOM picks GHM to manage Trojena
Philip Gullett
Executive Director
Region Head

“Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism. With GHM’s international acclaim in operating iconic resorts globally, we share the same resolve to elevate the travel experience for discerning guests. The Chedi Trojena will serve as a luxurious sanctuary in the Gulf’s first outdoor ski resort, where world-class sporting events, art exhibitions, concerts, and cultural festivals will be staged.”

The design narrative for the hotel will be imbued with the kingdom’s rich history with a nod to Trojena’s futuristic architecture for a contemporary appeal befitting its awe-inspiring destination. The essence of GHM’s hallmark ‘A Style to Remember’ lies in its seamless delivery of 19 refined touchpoints of the group’s Guest Experience Signatures. Each touchpoint melds GHM’s mastery in accentuating contemporary Asian designs with local nuances for a pronounced sense of place, guided by six branded essences such as timeless, elegant, personal, contemporary, authentic, and sensorial.

“We are honored to be the second hotel partner selected by NEOM Hotel Development to realize its vision of hospitality excellence of the future. GHM’s remit is to create an exceptional luxury sanctuary that will chart the course for this shared new future,” said Mr. Tommy Lai, GHM’s Chief Executive Officer.

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