Oak View & Ethara forms JV to improve Middle East’s entertainment sector

By Arya M Nair, Official Reporter
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Ethara_Oak View Group partnership
Rep.Image (Courtesy: Ethara)

Oak View Group (OVG), the world’s biggest arena developer, and Ethara, the Middle East’s leading event management and venue operator, have formed a joint venture (JV), enabling OVG’s expansion into the Middle East, one of the world’s fastest-growing markets for live entertainment.

OVG is world-renowned as the leading full-service live entertainment and hospitality group, with nine major new arenas across North America and Europe either already open or under development. OVG 360, the company’s venue management business, services more than 300 arenas, stadiums, and convention centers worldwide.

Ethara promotes events such as the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, and many other world-class sport, music, cultural, and entertainment events, and operates venues in the United Arab Emirates, including the Etihad Arena, Etihad Park, Yas Marina Circuit and Yas Conference Center.

Saif Rashid Al Noaimi_Ethara_Oak View partnership
Saif Rashid Al Noaimi
CEO – Ethara

“It is a proud moment to announce this joint venture with our new partner, OVG as we continue to expand our capabilities and impact across the region as the leading event management and venue operator in the Middle East. The significant growth in our region now includes regularly hosting the world’s biggest events. There is increasing demand for world-class venues with first-class hospitality to serve these events and provide unforgettable experiences for fans. This partnership with OVG will allow us to continue to innovate in this space and continue to bring exciting new events and opportunities to the market.” 

Ethara is one of the region’s leading live events and entertainment companies and will provide detailed knowledge of the local markets, enabling OVG and Ethara to explore significant growth opportunities together across the Middle East.

The launch of the partnership follows OVG’s recent acquisition of leading British venue caterer Rhubarb Hospitality Collection (RHC). The new joint venture will see both the RHC and Ethara working closely together to improve the fan experience by delivering exceptional food, beverage, and hospitality services at live entertainment venues across the Middle East, including in the United Arab Emirates, Bahrain, Oman, Qatar, and Saudi Arabia.

Mr. Tim Leiweke, Chief Executive Officer, of Oak View Group, said that “The Middle East is home to some of the world’s fastest-growing economies and live entertainment markets, so our new offering in the region is a natural step for OVG to take. The pace of change in the region, with major global events like the Dubai Expo and Qatar World Cup, makes it one of the most exciting places in the world to operate right now. We are confident that working with our partner Ethara, OVG will emulate our success across North America and Europe in the Middle East.”

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