Oman’s national airline Oman Air’s Oman Air Holidays has unveiled its redesigned brand, which includes a new wordmark logo and a new visual design.
The new look and feel, which was developed in-house, reflects a shift in the company’s goal of enabling inbound travel in the Sultanate by offering integrated “Fly & Stay” package holidays on its website.
Oman Air Holidays is redoubling efforts to broaden its integrated offering of flights, hotels, excursions, and travel experiences, which caters to growing local and international demand, in line with Oman’s Vision 2040 strategy, which aims to develop a diversified and sustainable economy through opportunities that strengthen the country’s global competitiveness.
Mr. Mundher Al Shaikhani, Senior Manager at Oman Air Holidays said, “The timing is right for Oman Air Holidays to foster closer ties with the local and international travel trade. As vaccine roll-out ramps up, we’re seeing renewed interest for package holidays and custom stays from locals inquiring about quick getaway options, as well as international guests in the early stages of planning their next overseas holiday.”
“Our refreshed brand, vision and mission statement, and booking platform encapsulate our strategy to develop and offer exclusive ‘Fly & Stay’ packages here in Oman and everywhere Oman Air flies, with promotions and offers tailored to each traveler,” Mr. Al Shaikhani further added.
Oman Air Holidays’ refocused vision and mission statements were also revealed, which champion ambitions to become one of the top tourism operators in the Middle East by leveraging Oman Air’s flight frequencies into the Sultanate from international source markets, and position Oman as a uniquely different holiday experience to the global travel trade.