Oracle & etisalat by e& to drive AI innovation on OCI in UAE

By Shilpa Annie Joseph, Official Reporter
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Etisalat by e&-Oracle Collaboration
Rep.Image | Courtesy: e&

Oracle has announced a significant expansion of its collaboration with etisalat by e& in order to drive AI innovation on Oracle Cloud infrastructure (OCI) in the UAE.

In a strategic move to enhance AI capabilities, etisalat by e& intends to deploy NVIDIA H100 GPU clusters within its Oracle Cloud Infrastructure Dedicated Region, hosted at etisalat by e& Data Centers.

This plan aims to facilitate the localization and development of cutting-edge AI services, elevating the standard of offerings across its product portfolio and business operations.

Khalid Murshed_etisalat by e&_Netcracker partnership
Khalid Murshed
CTIO – etisalat by e&

“At etisalat by e&, we are committed to continuous innovation, aiming to co-create value and growth with our customers. AI is becoming increasingly integral to the design and differentiation of our services, as well as the management of our business processes. Oracle Cloud Infrastructure equips us with essential AI capabilities, providing on-premises computing resources that enable us to discover and develop new AI use cases swiftly, cost-effectively, and at scale. Also, it will allow us to fine-tune and train our large language models (LLM).”

This decision aligns with the company’s goals to streamline and modernize its operations and business support systems, fostering the growth of its digital services portfolio. With the plan of incorporating NVIDIA clusters into its dedicated Oracle cloud region, etisalat by e& will gain access to flexible, high-performance on-premises computing resources.

Nick Redshaw, senior vice president – Tech Cloud, Middle East and Africa, and UAE Country Leader at Oracle, said that, “Telecom companies are redefining their business models in response to changing customer expectations and expanding market landscapes. etisalat by e& is at the forefront of this transformation, and we are thrilled to bring the power and flexibility of OCI’s AI capabilities to support them in building and delivering the next generation of digital services for consumers and businesses.”

Related | UAE’s etisalat by e& launches white paper on transition to 5G-Advanced