Precision Media, the retail media network of Majid Al Futtaim, has teamed up with Ritelo, an advertising platform in this sector by ArabyAds, to transform retail media solutions in Egypt and the Kingdom of Saudi Arabia.
The collaboration aims to provide comprehensive and seamless omnichannel advertising opportunities across the Carrefour ecosystem in Saudi Arabia and Egypt.
By leveraging Ritelo’s broad client portfolio and Carrefour’s data-driven insights, Precision Media will strengthen its reach and enhance personalization and precise targeting across various digital touchpoints.
“Retail media sits at the core of modern, data-driven brand engagement. Our partnership with Ritelo marks a strategic milestone in reinforcing Majid Al Futtaim’s leadership in this space, harnessing Carrefour’s scale to unlock smarter targeting, higher returns, and more personalized customer experiences. This collaboration creates shared value by enabling brands to connect with the right audiences at the right moments, driving both meaningful impact and measurable business outcomes. This is aligned with our commitment to staying at the forefront of retail innovation, constantly evolving to meet our customers’ needs today while shaping the shopping experiences of tomorrow.”
Tony Bouchard, CEO of Ritelo, added that, “This strategic partnership with Majid Al Futtaim Retail underscores the transformative impact of retail media in today’s digital advertising landscape. Our technology redefines how brands and retailers engage consumers—through tailored campaigns that deliver measurable outcomes and elevate brand presence. Together with Carrefour, we aim to deliver significant value to advertisers and transform how digital advertising is managed and monetized across Saudi Arabia and Egypt. Ritelo provides comprehensive solutions to help businesses capitalize on this rapidly growing opportunity of retail media.”
The roll out is currently underway across Carrefour’s digital platforms in Saudi Arabia and Egypt.
