Social media giant Facebook has introduced a new Rights Manager tool for images to help the owners of the image to protect and manage their photos across Facebook and Instagram.
Similar to the one begun in 2016 to combat stolen videos, the newly launched Facebook Rights Manager for Images allows access to content-compatible technology for creators and publishers to protect images.
In Facebook’s Creator Studio, Facebook has previously started a similar Rights Manager tool “to help creators and publishers who have a large or growing content catalog better control when, how and where their content is shared through Facebook and Instagram.”
The new version of the Rights Manager tool will enable creators and publishers of the images to control the flow of the images across the media platform and protect the rights to their images. Facebook will use image matching technology for the same.
Page admins can apply to access the rights manager for the content they have created and want to protect.
Facebook posted in the blog, “Rights Manager will find matching content on Facebook and Instagram. Settings can be adjusted to match things like ownership that should apply worldwide or only in certain locations”.
The images rights manager will further allow the creator to find and match images used as embedded and when an image is found, the owner can choose to monitor, block, or allow the image.
Facebook said, “We want to ensure Facebook is a safe and valuable place for creators to share their content. That’s why we built tools like Rights Manager in Creator Studio to help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram”.